84: 5 Things You Need To Know Before Hiring A Copywriter
Not everyone is a writer. Even fewer of us enjoy writing for ourselves (count me out here). Yet when we’re hiring someone to write on our behalf the biggest worry we have is whether they’ll be able to capture our voice.
I don’t want you to pay for words you never use. That’s why I’m dishing from a writer’s perspective on all of things you don’t know to ask until you’re deep in the copywriting process.
On this episode I’m talking about:
- How to distinguish between someone’s system and a formula they apply to everyone,
- Popular selection criteria that I disagree with,
- Using what your copywriter produces as a roadmap for future content, and
- Setting realistic expectations for this investment.
Questions to ask before you hire:
- What is your copywriter doing to get to know you and your audience?
- What is their system?
- What’s their preference on length?
- Do they have a basic understanding/fluency of design?
- How can you build off of the copy in the future?
Anyone who is communicating on behalf of your business has to fully appreciate and understand your business.
It’s called the messy middle for a reason.
Copywriting can’t fix a broken product. Neither can design.
Writing at length is a lot easier than editing down what you want to say.
Nobody can write for you if you aren’t sure exactly what you want to say.