73: Live Coaching: Connecting Over Selling

Pattern of Purpose podcast episode 73 cover art

There are so many tips, tricks, and tactics that promise to make your business profitable overnight. But somewhere in between marketing and closing the sale, we forget the people we’re selling to are people, not avatars. 

On today’s episode, Pat Flowers, shares what it feels like to be on the receiving end of this—when you don’t fit anyone’s ideal customer persona. I coach her through tapping into her audience’s needs and motivations and building a brand message for her passion-fueled product-based business

On this episode Pat and I discuss:

  • The power of asking for what you want,
  • Why you have to take the time to get to know who’s already in your audience,
  • Breaking through the noise of online marketing advice,
  • Tapping into your customers’ emotions before and after they buy from you, and
  • How to sell what you’re passionate about.

MEET PAT FLOWERS

Pat is a wife, Minister, Mom and grandmother who resides in Katy, Texas. She's a native of Houston and loves living in Texas.

Pat recently retired and is in the beginning stages of starting a business designing Christian/Inspirational mugs, journals and planners. She recently taught herself to sew in order to add pillows to my list of products.

Pat's husband is Pastor of their church, making it challenging to balance Ministry, family and launching a business, but she's determined to do it! Pat wants to inspire other women to step out on faith and go for their dreams even when it doesn't look possible.

TOP TAKEAWAYS

When you ask for what you want, you may be surprised at how easily you get it.

Passion is important but passion alone doesn’t sell.

Take time to engage with your customers to make sure they feel seen and heard.

No business template is right for everyone.

QUOTABLES

“If Colonel Sanders taught everyone how to cook Kentucky Fried Chicken, would we really buy Kentucky Fried Chicken?”

"I'm not anybody's target audience. With every webinar I attend, you're teaching me about a target audience but you're not talking to your audience."

FOLLOW + CONNECT