71: Now, More Than Ever, You Must Communicate Your Point Of View

Pattern of Purpose podcast episode 71

While everyone is telling you to pivot, I’m asking you to pause. Rather than being distracted by the “most promising” new tactic or trend, what if the key to success was simply speaking your mind?

Sharing your point of view can feel uncomfortable, especially when you have an unpopular opinion, but it’s the quickest route to drawing your people in and sending the others elsewhere. Today’s episode is all about weaving your point of view into your message so that you can stand out from the noise.

On this episode I discuss:

  • Why you shouldn’t spend your time digging for your brand personality,
  • How clearly articulating your values helps people feel emotionally connected to your brand,
  • What will make your audience stop the scroll and listen to what you have to say, and
  • The power of being divisive with your content.


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You know you’re on the right track when your message ruffles some feathers.

Even if what you sell isn’t political or divisive, your point of view still matters.

Your story and your values will draw people in quicker than your product or service.

Memorable brands make us say things like: “I totally agree,” “I wish I could be that direct,” and “She’s speaking to my soul!”

Our brains crave specificity, making what you share online critical when in-person connection isn’t an option.


“You don’t need to be told what you are. You need to reflect on who you are.”

“If you look at strong brands — businesses that dominate — you’ll see they have a point of view. To stand out from the crowd requires that.