69: Just Because You're Posting Doesn't Mean You're Marketing

Pattern of Purpose episode 69 cover art

PR professionals love to say, “all attention is good attention.” So if you’re consistently putting out content you must be getting results from those efforts, right? According to Stacey Harris, not necessarily. On this episode, Stacey joins me for a quickfire Q+A, calling out common marketing myths and sharing the three questions you must answer to create a marketing plan that works for your business.

On this episode, Stacey and I discuss:

  • The important distinction between marketing and messaging,
  • How to set your marketing up as the solution to someone asking to pick your brain,
  • The biggest mistake people make when creating content,
  • When it’s worth it to invest in paid ads, and
  • One action every business can take to have better marketing results.

MEET STACEY HARRIS

The Stacey Harris is the founder and CEO of digital marketing agency, Uncommonly More.

Uncommonly more than your average agency, their team supports female leaders ready to amplify their voice online and have a larger impact in the world. The team is essentially your contract marketing department, handling everything from strategy to social media support and podcast production.

TOP TAKEAWAYS

We sell to people, not avatars.

The best marketing is the one that feels good to you.

Simply posting isn’t an effective strategy.

Your content should be structured to answer the question, “Can I pick your brain?

When you should expect to start seeing results from your marketing actions.

QUOTABLES

“Social media is a tool. Marketing is a relationship building exercise.”

“When I ask, ‘Who are we selling it to?’ I’m not asking, ‘Who are your ideal clients?’ It’s, ‘Who are your ideal clients specific to this offering?’”

“If you don’t have a strategy, if you don’t have a plan, if you don’t know what you’re selling and who you’re selling it to, no marketing person is going to be effective.”