62: The Difference Between Your brand Message and Your Marketing Messages
If you’re introducing something new, reimagining your business, or pivoting your work, you need a brand message that serves as your north star. Truth is—that’s really hard to do when you’re focused on the details of what you’re selling. This episode is inspired by the process of working with two of my visionary clients as I helped them pull back to see the connections between what they offer and introduce their brand through its highest value.
On this episode, I share:
- How to distinguish between what your business does and why it exists,
- Why developing a brand strategy is a critical step before marketing your services,
- The reason it’s normal to consistently develop new marketing messages, and
- How to craft an enduring brand message that is relevant no matter what you offer.