56: Copywriting Hacks for People Who “Aren’t Good at Writing”
Getting to the next level of success requires a huge shift in how you think about investing in yourself and your business—what got you here won’t get you there. If you’ve heard yourself saying, “I really want to work with them, but I don’t have the money,” I dedicate this episode to you. I’m sharing the growth trajectory of my business and the relationship I’m seeing between investing in high-level services and increased revenue.
On this episode, I share:
- When DIY or group-based solutions will no get you the return you’re seeking,
- Specific ways investing in help will free up your time and energy,
- How to decide what makes a client a “hell yes” for you,
- Why it’s critical if you’re selling high-ticket services that you have done so yourself,
- The myth of waiting to have cash on hand to hire out.
WHAT IT MEANS TO LEVEL UP
As more entrepreneurs buy into the online business culture, you’re apt to come across the concept of leveling up. You might see an inspirational quote, or #levelingup on a business owner’s Instagram page.
Leveling up in your business means different things to different people, and I’d like to share my unscripted, from-the-heart personal examples of growing my business and what it’s taken to do so. It’s definitely taken closing some doors in order to open new ones!
This episode was inspired by my own entrepreneurial journey, but also being in the room with women who are extremely successful.
DIY CULTURE LEADS TO STICKER SHOCK
I’m an empath and really feel for people who tell me that they want to work with me, but can’t afford it. I’m not into hard selling, and used to make concessions or price lower for these potential clients. Do you know what that led to, more often than not? Boundary issues, lost momentum, and clients ghosting me.
I really needed to come to the understanding that while I want to be a good fit for my clients, they also need to be a “hell, yes!” for me! I run my business in a boutique fashion, meaning that someone has direct access to me throughout our entire engagement. Not having good boundaries resulted in the quality of my work suffering. My ideal client wants a customized solution to their problem, wants to be heard and understood, expects a high level of customer service and communication, and wants the best for their brand right now. All of this service cannot come at a DIY price.
Business owners who want to work with me and get the results they want without having to DIY the work, can expect a price tag between $6,000 and $13,000. This price may sound shocking to you, but here’s the thing- if you want to sell services that cost upwards of 10K, you need to feel what it’s like to invest at that level. It’s important to know what 10K worth of services looks and feels like. If you’re relying on your messaging and brand presence to make big money, that 10K will pay off again and again as you sell.
INVESTING MONEY TO MAKE MONEY
I’d like to show you how I’ve invested in my business over the past five years, and how it correlates to the gains I’ve made.
- Year 1: This was the first year of Pattern of Purpose, and I invested in a $3500 online coaching group program. That year the largest package I sold was at $2500.
- Year 2: My second year was a little in and out (mostly conferences), with no big investments.
- Year 3: This was my third year, and I invested in a $7000 group program, conferences, a little 1:1 strategy. That year I sold a $10,000 package.
- Year 4: In my fourth year, I invested almost $20k on my brand. This led to me consistently selling 4-figure packages and a 4-figure retreat.
- Year 5: For my 5th year, I’ve already committed to investing $30k and I’m expecting to sell consistent 5-figure packages.
That is not a surprise or coincidence. I truly believe you have to spend money to make money. And I don’t mean this in a foolish, haphazard way. Clients do have expectations if they’re investing with you. I can’t have a shoddy web presence if I’m selling a premium brand message and image.
IDENTIFYING YOUR TOP PRIORITY
The more I talk with people who have hired or invested in a big way, the more I hear that it somehow always works out. Think about what your priorities this year should be. It may be to address your digital presence. It may be a rebrand. Or it may be hiring staff so you can take action on your vision for your business.
It’s perfectly normal to feel anxious about a big investment, but you have to ask yourself what your expectations are for this place in business and be realistic about it! There is a difference between being a freelancer and owning a business. Owning a business requires investment so that you can make it bigger than yourself — and do more than what you can do on your own. Every new level of business requires a new level of thinking.
I’m curious how this lands with you. My hope is that it doesn't come off as too much of a soapbox, but rather a permission slip to look at how your relationship with money and investing in your business might be impacting your growth.