28: Publicity, Podcasting + First Impressions

Pattern+of+Purpose+episode+28

Marketing, PR, publicity, advertising. How are they related?
How are they different? And which of these should we be
including in our business plans?

Dana Kaye, veteran publicist, social media pro, and brand manager is joining us to talk about what we need to get the word out about our businesses.

Dana has spent ten years working with authors, publishers, and the entertainment industry. In that time she’s received a whole lot of pitches (wait ‘til you hear about the most awkward place she’s been pitched), giving her extraordinary perspective on how to get the right attention on your brand.

On this episode we talk about:

  • The best way to introduce yourself;

  • When you should be the face of your brand;

  • Creating a pitch that hooks your reader;

  • How she went from 1 client to 30 in one year;

  • Why you need to be doing work that stirs a fire in your gut; and

  • Defining success outside of dollars.