26: Balancing Multiple Brands


They say the average millionaire has seven streams of income.
That means multiple businesses, multiple brands. Today
Latoya Dixon Smith joins me to share how she decided to split her
business ideas into three brands and the secrets to keeping each one distinct.

Latoya Dixon Smith is a mechanical engineer turned wedding and couples photographer based in Greenville, SC. She helps photographers find more freedom within their business by helping them create workflows and processes that allow them to better serve their clients and do more of what they love.

On this episode, Latoya and I discuss:

  • Transitioning from side hustler to full time photographer;

  • Building your own community when one doesn’t exist;

  • Using your non-traditional path in your business’ origin story;

  • Why you should be using systems to save you time;

  • Getting support from your family as an entrepreneur; and

  • Niching down.