25: What is a Brand Strategist?

Pattern+of+Purpose+episode+25

A lot of people have tried to convince me to change my job title.
From “that doesn’t cover everything you do” to “business coach
is more recognized,” I’ve heard it all. Tune in to see why I stood
my ground and what’s behind this amorphous title.

Most people I’ve worked with didn’t really know HOW we were going to do the work. They just knew I could help them get to where they wanted to go. I came in somewhere between them saying, I know what I want to say but I can’t say it” and “my brand doesn’t reflect my value.” 

This episode is dedicated to explaining what I do as a brand strategist, how I’ve structured my offers to serve my clients best, and getting comfortable with having a business that doesn’t look like everyone else’s.

On this solocast I talk about:

  • How I’m navigating a season of change;

  • What I’m investing in for my business to grow;

  • Struggles and doubts with pricing;

  • How a brand strategist can help business owners;

  • Why most people don’t realize they have a brand messaging problem; and

  • How I track feedback from my clients.

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