116: Do You Need a Personal Brand?
All business owners reach a point where they want to pursue opportunities outside of their current focus. Sometimes that’s writing a book. For others it’s sharing their personal story.
So what happens when that desire looks different from the outside than what you’re doing right now? How do you convey all sides of who you are and what you do when these parts aren’t necessarily tied to your marketing goals?
My answer: personal branding.
In this episode, we cover:
- The top reasons you might need a personal brand,
- Tackling the most common objections to personal branding,
- Taking a summer sabbatical, and
- A BIG announcement about the future of this show.
The answer to “what do you want to be known for” is sometimes embedded in your business, but sometimes it’s not.
A personal brand is a strong bridge from what you’re known for now to what you want to be doing in the future.
Personal branding doesn’t mean monetizing all that you do—it’s more about having the freedom to proclaim all of the things you are.
"Am I the only one absolutely depleted? With no desire to keep up anymore? To simply exist in a world without having to do something extraordinary?" - Kim Wensel
"When we dump all of our cache into a business or position it’s hard to be identified in any other way." - Kim Wensel
"I’ve decided I need to get back to who I am, not just what will sell." - Kim Wensel
"You are many things. Not all make sense in relation to your marketing goals." - Kim Wensel