109: building Authority With Your Bio
We all struggle writing about ourselves. It can feel self-important, pretentious, even put on.
Then there are the questions of how to blend what you did before with what you’re doing now and how to sound professional without sounding boring.
Yet bios are important. They capture attention. They build connection. And they help you become more visible.
In this episode I’m giving a rundown of what you need to know to update your bio, including:
- How your about page, LinkedIn profile, social media bio, and press bio differ;
- What you need to know about streamlining your professional narrative; and
- Where to find the best bio inspiration.
If you don’t want to name clients you’ve worked with, you can establish credibility by:
- Mentioning where your work has been published.
- Listing conferences/events where you’ve been a speaker.
- Naming the industries in which you have deep experience.
- Calling out awards or nominations you’ve received.
- Noting companies you’ve worked for or been “trusted by.”
- Mentioning the number of years you’ve been in business.
- Listing your degrees.
- Naming achievements or notable accomplishments like the number of downloads your podcast has, how many views your article has received, or the number of customers you’ve served in your career.
Consider what’s important to your audience when deciding how to write your profile. Is it more important to be relatable or provide social proof?
Your bio and your about page aren’t the same. You may not even need a formal bio on your about page.
Start with your longest bio (usually LinkedIn) and cut down from there.
Read your next book’s author’s bio or flip to the magazine contributor page for inspiration on short, creative profiles.
“If you’re stuck, ask a close friend or colleague how they would describe you to someone. Often hearing this relayed back to you gives you perspective on what others find unique about you, your skill set, and your point of view.” - Kim Wensel
“When you’re writing your bio you do have to find those connection points that culminate in a cohesive narrative.” - Kim Wensel
“Don’t be afraid to be bold. Some of the most interesting bios I’ve come across were ones that reject the typical corporate spiel.” - Kim Wensel
“When you’ve received cues and clues your whole life that it’s rude to talk about yourself or brag, it can be a journey learning how to self-promote.” - Kim Wensel
“It’s less important to cover everything you’ve been through than it is to highlight what you want to attract in future.” - Kim Wensel