107: An Alternative To The Lemonade Stand Story

PoP podcast episode 107 quote

That entrepreneurial origin story of yours could use a refresh. While there’s nothing inherently wrong with the standard lemonade stand tale, much like the MBA story, it’s merely acceptable rather than meaningful. Whether you call it your origin or founder’s story, the true soul that keeps your audience listening lies in the turning points.

But how do you reintroduce yourself after relying on the standard opener for so long? Hint: Don’t start at the beginning. In this solo episode, I explore the questions that inform more relevant, relatable narratives, and share details on crafting origin stories that audiences can feel rather than hear.

In this episode, I cover:

  • Why your narrative doesn’t have to start at the beginning, 
  • Using turning points to provide an audience with access into your story,
  • Examples drawn from fellow founders,
  • Questions to aid you in crafting a more compelling why, and 
  • How mistakes and everyday “messiness” leave an indelible mark on an audience.


The “lemonade stand story” is nowhere near as interesting as the moments leading up to your decision to change course.

Why you started your business is often a better access point than how you started.

Stories of growth - however painful or messy - keep audiences engaged.

You can’t stand out while using the same narrative as everyone else. Share what makes your experience different. 

It’s not your job to ask your client how they want to work with you. It’s your job to tell them how to get the result they desire.

Experience over funnel. Human over subscriber. Connection over follower count.


"It's hard to stand out if you're using a story that's been told before." - Kim Wensel

"Growth often comes from pain." - Kim Wensel

"When your business has a story to it, it becomes stickier; it becomes more memorable and more relevant." - Kim Wensel

"What is that moment that you could ground listeners in, that allows them to understand what was going on in that phase of your life? This will help people remember you and what you do, but more importantly, why you do it." - Kim Wensel

"There are many different entry points. It's figuring out which one feels best to you." - Kim Wensel

"Sometimes your job as a storyteller is to share the messy parts, the parts where you made the mistakes, because that's also what makes you relatable." - Kim Wensel