Hayadi is a DC-based salon and cruelty-free hair care product line. They needed to merge two outdated websites—one for their salon and one for their online shop—and develop a brand that more accurately reflected the modern and artistic nature of their services.
Customers know Hayadi for the stylists' creativity and reliability, but to make a dent in the luxury hair market, they needed to be clearer about their differentiators: natural products that perform, high-end service without the ego, and a transformative experience with each visit.
“Color is our love language.”
“I have a great amount of confidence in our message and our vibe—our look now matches our reputation. I loved how you could communicate my vision in words to the designer and on the website.”
- ZAID BAKEER, OWNER
Vista View Events is a stunning wedding venue in a valley along the Colorado River. While the owners had previously worked with a copywriter, they didn’t feel the content spoke to their ideal client or that their website fully represented the message they wanted to send.
While Vista View Events isn’t a rustic venue for DIY couples, the venue doesn't yet have enough notoriety to be a nationally recognized destination venue. By steering clear of overused wedding industry language, we overcame common objections in a positive manner to position them as the most desirable regional venue.
“The mountains, the water, and the
wide open space. This is a setting you simply
can’t shop around for.”
“It was so challenging to articulate in writing how much we love our couples and how passionate we are about the venue. Working with you allowed us to finally put our hearts and thoughts onto the page. Anyone who works with you will see a huge ROI!”
- KINSEY ROBERTS, CO-OWNER
Services: Brand Strategy, Copywriting
Former Army Officer turned interior designer, Laurel Smith, knew her approach to business was promising. She came to me with a desire to turn her vision into compelling, story-based messages that would serve as the foundation for her website and press efforts.
After scanning the market, we decided that sharing her own journey and speaking to her clients in a relatable manner would make this Boston-based designer stand out. We focused her message on the outcomes of good design, beyond surface-level aesthetics, to appeal to busy women who wanted to feel more at home in their homes.
“While I can’t take to-do’s off your list, I
can transform the way you feel. Because
upgrading your home IS upgrading your life.”
“I really enjoyed the process and valuable insights you shared to help me clarify and craft my brand story. The competitive landscape was really helpful to see my brand in the market and how I’m doing things differently. The unique differentiators are spot on. And the brand voice totally captures what I’m trying to achieve.”
- LAUREL SMITH, OWNER
Having recently wrapped a visual rebrand, Roshel realized how much she needed her copy to rise to the level of her design. Knowing what she wanted to say, she brought me in to help her say it.
Using her brand strategy as our framework, I crafted copy for her site, refreshed her packages and pricing, and developed a detailed service guide that streamlined her inquiry process.
“Your destination wedding should be an adventure. Planning it doesn’t need to be.”
“I can now charge what I’m worth, knowing my brand matches my price. A huge weight has been lifted. I can’t describe how at ease and cared for I feel. You went above and beyond and I appreciate it so much.”
- ROSHEL RYAN, OWNER
Services: Brand Strategy, Copywriting, Rebrand Recommendations
Rachelle came to me looking for a partner to help her introduce her business in a more consistent way, differentiate herself from other professionals providing financial advice, and clearly explain the value of her services.
We called on her strong community to provide an outsider’s perspective on her brand. Finding that their preconceived notion of her work wasn’t accurate and that her online presence wasn’t conveying her level of expertise, we tightened her messaging and developed a plan for a cohesive rebrand.