FROM WHAT YOU WANT TO SAY TO HOW YOU’LL SAY IT
FROM WHAT YOU WANT TO SAY TO HOW YOU’LL SAY IT
You don’t get a second chance at a first impression. I’ll help you show up online just as you do in person, so that no matter where someone finds you they’ll remember you.
Ever feel like it’s easier to tell someone what you do than sit down and write it out?
I partner with leaders who work in crowded markets but are doing things a bit differently than their competition.
Their personalities and point of view are central to their profits—customers buy from them time and again because they
But to grow, they’ve got to communicate that experience to strangers.
That’s where I come in.
"Kim is a true professional when it comes to communication, deliverables and presentation, and word-smithing that summarizes the core of what you're trying to say about your business, all while still sounding like your own voice."
TINA LEU, TINA LEU FOTOS
There’s a difference between being amazing at what you do and making an amazing living doing what you do.
For far too long I thought these things were mutually exclusive.
This meant keeping your quirks close and your story silent. To be successful, you had to fit in and work harder than anyone else.
BLENDING IN TO AVOID BEING SINGLED OUT
That was nonprofit culture, after all. You couldn’t strive for social impact and expect more. Self-sacrifice was the name of the game.
Over the course of ten years, managers continuously told me I was too impatient. Too questioning. Too direct.
Everywhere I looked, there was comfort in conformity.
So I learned to shrink myself and overthink every decision. I mistook easy for cheap and hard for expensive.
But when I started my first business in 2012—as a wedding planner—I began to understand that work didn’t always have to be this way. I saw entrepreneurs using their creativity every day and being rewarded handsomely for it.
And yet, I continued playing small.
I refrained from marketing myself because it felt self-indulgent. I was worried about my business being labeled as a hobby or a “fun little project.”
I kept my business and career separate, moonlighting as an entrepreneur ever so quietly.
That meant taking on any client interested in working with me. I undercharged and over-delivered. And, as you might guess, I reached burnout REAL quickly.
LEVERAGING MY STRENGTHS
In a last ditch effort to preserve my sanity (and my business), I started paying more attention to the feedback my couples were giving me. Ironically, it turned out the very things working against me in my 9-5 were the qualities clients were seeking most.
They saw my impatience as never settling for good enough.
They saw my questioning as the fastest way to diffuse a wedding day situation.
And they saw my directness as the ability to lead.
It took me seven years to unlearn the narrative I had about who I was. Once I owned it, that’s when things started to take off.
OWNING YOUR STORY
As business owners it’s easy to assume that everyone understands the value of what we do. That’s because we’re in it all day, every day. And when you’re at the center, it’s impossible to see your strengths as an outsider does.
So that’s what I’ve set out to do at Pattern of Purpose.
Using marketing research and storytelling, I help you identify the threads of what makes your work uniquely valuable and weave a message that leads your best customers directly to you.
01. Bold doesn’t mean bossy.
Your point of view is what sets you apart. To reach your full potential you’ve got to share it loud and proud, baby.
02. Knowing is better than guessing.
There’s usually a difference between what your audience is thinking and what you assume they’re thinking. That’s why research guides all of my creative strategies.
03. Change is messy.
Moving from where you are to where you want to be is a process. I’m here to navigate the uncertainty and provide a good dose of laughter along the way.
04. Aesthetics matter.
Like it or not, people make value judgments based on appearance. When your visuals match your message, your expertise shines.
05. We’re all craving connection.
This work isn’t transactional. It’s transformational. As partners, we go deep and you can trust that I’ll treat your business as my own, always.
Kim Wensel is a brand strategist, storyteller, and podcast host.
As the CEO of Pattern of Purpose, she helps leaders use stories to be more relatable and create connection with their audience.
In a world with a template for everything, Kim focuses on immersive experiences with her clients, drawing out their voice and highlighting what makes their brand truly unique.
After spending a decade in nonprofits persuading individuals to donate money in exchange for nothing but a good feeling, she now helps entrepreneurs communicate their vision in a similar fashion.
A former degree collector, Kim has a Master of Public Health and Master of Social Work from the University of Michigan and a Bachelor of Arts from Virginia Tech. Based in Virginia, when she’s not word-smithing, she can be found hosting a dance party with her two young kids or planning her next adults-only getaway with her husband, Brent.