about-hero
WHERE YOUR LIVED EXPERIENCE MEETS YOUR EXPERTISE

WHERE YOUR LIVED EXPERIENCE MEETS YOUR EXPERTISE

Pattern of Purpose uses storytelling and strategic communication to build connection, celebrate individuality, and inspire change.

Priorities change. Pivots happen. So how do you share your message when you're questioning what's relevant?

Maybe you're too close to your ideas to make sense of them. Maybe your online presence doesn't match your vision. Or maybe you've finally decided it's time to launch something new.

Whatever the shift, it's probably got you thinking, "I know what I have to offer is valuable. I'm just not sure how to explain that to others."

I'll provide perspective on your differentiators, clarify your message, and help you use your story to grow your brand.

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MY PEOPLE

"You brought clarity to all of my thoughts. I'm so excited and so relieved to finally be understood."

ALLIE MORRIS NUTE, VERB HOUSE CREATIVE
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HOW I GOT HERE

3 degrees in and I was sure the only decisions available to me were: stay the course and remain unfulfilled or change careers and admit my education was a waste of time and money. What I didn't understand at the time is that my training is exactly why I'm able to blend facts with emotion, humanize messaging, and help others feel seen.

Our paths may not always make sense on paper, but if you were to ask me I'd say the more sharp lefts and u-turns, the more interesting the ride. Here's a glimpse of how I got to where I am today...

Earned my (first) diploma from Virginia Tech.

Booked a round-the-world plane ticket.

Moved to Boston to work in college admissions.

Traveled for 3 months recruiting.

Holed up in a studio apartment reading applications for 3 months.

Fell in love with international development.

Applied to the Peace Corps.

Enrolled in University of Michigan's MSW/MPH dual-degree program.

Spoke on stage to 2,000 people at graduation.

Offered dream job with Johns Hopkins.

Traveled to Nigeria to support health communications programs.

Got married.

Adopted a dog.

Tried my hand at entrepreneurship as a wedding coordinator.

Had a daughter.

Wrote a fundraising video script.

Joined a consulting company.

Traveled to Iowa to conduct student-athlete focus groups.

Started Pattern of Purpose.

Attended my first business conference...in Miami...on a yacht (thanks, Being Boss!).

Featured as a Career Contessa mentor.

Went in-house, 8 months pregnant.

Had a son.

Was fired (#blessingindisguise).

Wrote 150 grants in a year.

Started a podcast.

Burned out.

Took the plunge into full-time self-employment.

Hosted a retreat for women.

Joined a mastermind.

Quit a mastermind.

Launched a virtual supper club mid-pandemic.

Hired good help.

Hit 100 podcast episodes.

Still growing. Still changing. Still finding my way back to myself.

Curious what I'm up to now?

HOW I
SEE THE
WORLD

01. The world doesn't need more noise.

It needs more connection. And the quickest way to a "me too" is through a story.

02. Clarity breeds confidence.

Simply put: if you can't tell you can't sell. Whether it's your idea, service, or perspective, the right words will move it forward.

03. Change is messy.

Transitioning from where you've been to where you want to be is a process. Sometimes things get more complicated before they all fall into place.

04. Everyone has a competitive advantage.

While we may not be able to spot our own genius, what comes naturally to some requires work for others. Name your strengths, own them, share them.

05. Messaging isn't one and done.

Pivots will happen, people evolve, and stories that once felt relevant won't anymore. You can change your message as often you change your life.

TO SUM IT UP
about-bio

I'm a messaging consultant with nearly 15 years experience leading small business and nonprofit communications.

I work with entrepreneurs to develop their voice and make sense of their varied experiences so they can launch their next project, refine their thought leadership, or write that book they've always dreamed of.

Over the past ten years I've held positions in international development, fundraising, brand strategy, and strategic communications. I received my Master of Social Work and Master of Public Health from the University of Michigan and Bachelor of Arts in Communication from Virginia Tech (Go Hokies!).

When I'm not at the computer or recording an episode of my podcast, I'm navigating the virtual elementary school scene, hiking, and managing all the moving pieces of my home renovation.