Step
into who you are

FOR THOSE WHO HAVE SOMETHING TO SAY BUT AREN’T SURE HOW TO SAY IT.

Pattern of Purpose
is a communications
studio helping people and companies, spot and share their genius.

A client once said, “Sometimes it’s easier to say yes to what others want than risk your true calling.” We feel that. When you’ve gotten to where you are by making others look good, it can feel counterintuitive to build a platform of your own. We ease into that process with one simple, yet powerful question: What do you want to be known for?

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the founder

Kim Wensel

Bridging the gap between your
therapist and your publicist

In a world dictated by scrolling and short attention spans, Kim Wensel is known for her ability to see people clearly. She’s an expert in positioning and storytelling, helping consumer-facing brands and individuals understand how they relate to other people’s desires and unmet needs. For 15 years she’s focused on the humanity of work, documenting and sharing stories that display connection, evolution, and resilience.

Prior to entrepreneurship Kim was a communications officer and fundraiser for various nonprofits in global development, women’s health, and asylum. She’s supported teams across the U.S., Nigeria, and Kenya as well as clients in 13 countries. Kim received her MPH and MSW from the University of Michigan and BA in Communication from Virginia Tech.

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Pattern of Purpose Manifesto