about-hero
WHERE YOUR LIVED EXPERIENCE MEETS YOUR EXPERTISE

WHERE YOUR LIVED EXPERIENCE MEETS YOUR EXPERTISE

Before you rebrand. Before you update your bio. Before your launch your next project, you must define who you truly are.

Rather than relying on answers from a generic questionnaire, our white glove approach guides you through the messaging process.

Whether you're developing a personal brand that's separate from your business or branching out for an encore career, we'll help you position and pitch yourself for the opportunities you desire.

When our work is done we can recommend the best, from copywriters and designers to developers and photographers.

This is full service without the inflated agency price tag.

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MY PEOPLE

"You brought clarity to all of my thoughts. I'm so excited and so relieved to finally be understood."

ALLIE MORRIS NUTE, VERB HOUSE CREATIVE
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FROM OUR FOUNDER, KIM WENSEL

Our paths may not always make sense on paper, but if you were to ask me I'd say the more sharp lefts and u-turns, the more interesting the ride. I started Pattern of Purpose after spending ten years in nonprofit program management and grant writing, generating compelling narratives that raised funds for social change.

HOW WE
SEE THE
WORLD

01. Representation matters.

Diversity, equity, and inclusion aren't just nice words to throw around when you need to put up a public statement. We are committed to amplifying the voices of Black, Brown, and Indigenous people and communities.

02. The world doesn't need more noise.

It needs more connection. And the quickest way to a "me too" is through a story.

03. Clarity breeds confidence.

Simply put: if you can't tell you can't sell. Whether it's your idea, service, or perspective, the right words will move it forward.

04. Change is messy.

Transitioning from where you've been to where you want to be is a process. Sometimes things get more complicated before they all fall into place.

05. Everyone has a competitive advantage.

While we may not be able to spot our own genius, what comes naturally to some requires work for others. Name your strengths, own them, share them.

TO SUM IT UP
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We create the substance beneath the style.

Visuals attract. Words sell. And they have to work together to make the right impression.

At Pattern of Purpose we provide the foundation and direction for your brand's messaging so that everything else falls into place.

The result: your investment lasts longer and sees a return faster.